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From The Director's Desk


Dear Associcates,

Giving gifts to your loved ones has changes over the years with technology playing an important part. Sending gifts from one part of the country to the other has got a whole new meaning with varied options avialable online and offline as well. IndiaCakes is a leading national cake and flower delivery store. We have been delivering cakes and flowers ro our 1 Lakh satisfied customers and which has been continuously growing since the last 9 years.

Started as an online portal, the success of which has led us to open an offline outlet in Pune, speaks volumes of how happy and satisfied out customers have been. Our endeavours at all times has been to delivery quality products at the right time.

Having realized that this is indeed a successful business concept, we now plan to expand to other parts od the the country through the franchising route and have retail outlets in every city possible. With such ambitious plans, we invite entrepreneurs with a keen interest in entering the bakery segment to join us and be our partners in growth.


Sincerely,
Manit I. Nagrani
MD-CEO
IndiaCakes Pvt Ltd.



Indian Bakery Industry

The bakery market is pegged at INR 2000 Crore and us expected to grow annually at 9% and a CAGR of 8.5%. The Indian unpackages bakery product market was valued at INR 3759 Crore in 2012, which is expected to reach INR 5597 Crore by end of 2015.

Indians are increasingly purchasing more cakes directly from the bakery rather than the supermarket. And so, the market for unpackaKges cakes is growing ar a CAGR of 17% compared to 11% CAGR of packaged cakes.

key trends

As urban marjet accounts for 79% of the bakery market, it can be inferred that the large part of the addressable market still exists in urban areas as the urban population tends to have more disposable income.
Consumers are looking for products with low fat, better appeal, better tastes with more organic and natural ingrdients such as fresh fruits, multi grains, chocolates or milk.
Indians are increasingly turning their focus towards buyiung fresh breads from the bakery instead from the supermarket, thereby increasing the demand for artisanal products.
The restaurant industry, especially the bakeries, need to be operatrionally efficient in order to prevent the offset the loss of leakage as the shelf life of bakery products is extremely low.

Salient Features


OPPORTUNITY TO PARTNER WITH A GROWING BRAND!

IndiaCakes is a fast growing brand which has already proven its success with its online presence and outlet in Pune. Combining all the learning gained from the vast experience of one of the best know cake shop, the company has decided to expand their presence through franchising.

Type of Model Space Required Franchise Fee Total First Year ROI Payback
Bakery with Manufacturing Unit 500 400,000 1,889,000 41% Less than 2 years
Bakery Unit - Semi Manufacturing 500 400,000 1,889,000 41% Less than 2 years
Retail 500 400,000 1,889,000 41% Less than 2 years
Kiosk 500 400,000 1,889,000 41% Less than 2 years

Why Indiacakes?

The franchisor would be able to guide franchisees through its vast industry experience and knowledge of over 9 years in the bakery product manufacturing.
Designer cake shop which provides customised cakes as per the customer's specific requirement.
All products are manufactured at company's centralized kitchen, which eases the hassles of franchisees and ensured uniform product quality & hygiene.
Through its efficient supply chain managment, the franchisor caters to major hotels, multiplexes and all their outlets.
The franchisor has a comprehensive franchise development program to rain & support their franchisees.

Desired Franchisee profile

With a view of achieving a smooth and well alligned support system, IndiaCakes management has devised a systematic assistance programme
including the following services:

Set Up: The Company would support franchisees right from choosing the best location to helping in the designing, architecture and set up of the outlet.

Training: Franchisees will be offered in-depth training support and material covering quality checks, accounting, reporting, point of sakes, customer service standards and anything else required to successfully run the business.

Equipment: The Company will provide franchisees with a detailes list of equipment inclusing ovens, coolers, freezers, cook tops, etc. and help in their souring from reliable vendors.

Administration: The company will advise franchisees on how to efficiently set up, control and manage the inventory.

Brand Building: The franchisor will consudt regular PR coverage at national as well as regional level, besides centralized brand building through Print, Outdoor, Web, Retail & Electronic media.

Advertising & Promotions: The franchisor will organize events specific to marketing/branding for IndiaCakes at national level, including participation in retail expose/sponsoring events, tie ups with magazines/newspapers etc. and much more.

For more details, Contact:
India Cakes Pvt Ltd, SF-12, 2'nd Floor, Above KFC, Wanowrie , Pune - 411040
Maharashtra, India.

Manit I. Nagrani

9923604545

[email protected]